With so many businesses and personal brands online now, it's easy to get lost in the sea of selfies, memes, and boring beige brands. With more and more business owners panicking about 'getting it right', we are seeing the rise of brands built on templates and other pre-determined methods of marketing - void of any actual personality or authenticity.
But here's the thing....
Becoming memorable and authentic has never been more important. It's time to share your voice, your opinion and your business and make a true impact. So, here's my four top tips I share with my clients around standing out and making your voice heard.
✨ Be Authentic: People connect with people, not polished perfection. Brands that stay true to their values and share their story authentically build that trust and loyalty.
✨ Be Consistent: No matter what they are doing, memorable brands keep it consistent (from their socials to their communication!) Consistency builds recognition, and recognition builds trust.
✨ Be Value Driven: We are beyond selling now. It's time to help your clients to solve real problems, or a create meaningful experience. Make your clients life better in some way with every piece of content you share!
✨ Engage!: It’s not a monologue, it’s a dialogue. Brands that actively listen and engage with their audience aren’t just seen ... they’re felt. And it's these feelings that help make YOUR brand more memorable!
Remember, your brand is more than just your logo or your colours (although getting this right is crucial too!) It’s an experience, a feeling, a vibe. 🌈 Make it human and make it memorable by being YOU.
YOU are the secret sauce baby!
And if it all feels too overwhelming, lock in a 1:1 session and let's deep dive into your business WHY, your current strategy and BIG goals, and let's get a road map in place to get your socials how you want them, and get you to where you want to be as a business owner.
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